VAGEDES & SCHMID @ Veterans' Day 2025

History was made on 15 June 2025 - the first official Veterans' Day in Germany.

A day of thanks. A day of remembrance. A day on which a stand was taken.

We were commissioned by the Federal Ministry of Defence to support the central event in Berlin with campaign branding and support for the performing artists - our goal: to create a setting that does full justice to the occasion.

The Vagedes & Schmid team was fully committed to the project.

We believe:

  • That live communication is strong when it is genuine.
  • That an event can do more than generate attention.
  • And that sometimes it doesn't take many words to make an impact.

Thanks to everyone who contributed to this special project.
And many thanks to the Federal Ministry of Defence for its trust.

Detail of a modern pinball machine. Silver ball. Basic colors of the surface are different shades of purple and white and black heart patterns

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Does your company or your brand need a new experience? The VAGEDES & SCHMID team will be happy to advise you individually and develop a suitable concept.