Guests were able to discover the products at various experience stations, ranging from the Hair Upskilling Station and the Lab Station to the Styling Area and the photoshoot spot, which was perfect for creating content.
Inside the cinema hall, live styling, product insights and stage presentations created exciting moments, after which the evening transitioned into its party finale.
The celebration continued with a DJ set, a branded food truck and many inspiring conversations, culminating in a true highlight: a Glitter Spritz pyramid in the signature orange colour.
Thank you to everyone involved, all the partners and guests, and of course to Syoss for making this launch evening so special.
