HAIR BY SCHWARZKOPF FESTIVAL

A festival that rethinks the industry.

An event that sets standards.

A collaboration that inspires.

Last weekend we had the pleasure of realising the first Hair Festival of its kind for our client Schwarzkopf Professional (Henkel) at Motorwerk Berlin: HAIR BY SCHWARZKOPF - For every you. 
A festival that not only showcased hair - but the entire industry. With personalities such as Chris Appleton, Alli Neumann, Rankin and many more, the event became a stage for individuality, creativity and community.

What makes us proud:
We were able to accompany this event together with Schwarzkopf Professional from conception to realisation - with everything that live communication can achieve: Storytelling, emotion, precision, experience.

What moves us in particular:
Seeing a vision become reality. How a brand celebrates a community. How an event creates connections - live, tangible, sustainable.

Detail of a modern pinball machine. Silver ball. Basic colors of the surface are different shades of purple and white and black heart patterns

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Does your company or your brand need a new experience? The VAGEDES & SCHMID team will be happy to advise you individually and develop a suitable concept.