SYOSS x Tokio Hotel – 20 years through the monsoon

On August 15, SYOSS (Henkel Consumer Brands) celebrated an extraordinary after-show event at Fotografiska Berlin together with Tokio Hotel. VAGEDES & SCHMID created the SYOSS Room for this event – an exclusive styling area that perfectly showcased the spirit of the brand.

 

During the day, selected influencers received individual styling sessions in preparation for Tokio Hotel's anniversary concert. In the evening, the SYOSS world opened its doors to around 300 invited VIP guests, who were able to enjoy their own personal styling experience on site.

The room-in-room concept created the atmosphere of an exclusive salon – modern, brand-typical, and with a strong visual expression. A special highlight was the visit of brand ambassador Bill Kaulitz, who gave the evening a distinctive touch.A big thank you goes to our team and all partners who contributed to this special experience with passion and precision.

Detail of a modern pinball machine. Silver ball. Basic colors of the surface are different shades of purple and white and black heart patterns

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Does your company or your brand need a new experience? The VAGEDES & SCHMID team will be happy to advise you individually and develop a suitable concept.