The launch of a way of life.
How do you introduce a new brand to discerning sales staff at Schwarzkopf Professional Germany and Switzerland? By bringing the brand attributes - authenticity, natural ingredients, genuineness and mindfulness - to life.
To this end, we transformed Studio Chérie in Berlin into an Authentic Beauty Concept Experience - a cosmos that showcased the various products in line with the values from the four worlds of “No Filter”, “Authentic Hair”, “Mindful” and “Pure Form”.
The products could be experienced in guided tours with feature clips, fragrance bars, interviews and styling models.
Sales training sessions and product presentations with two evening events at Sage Restaurant and Long March Canteen rounded off the Authentic Beauty Concept brand experience with vegetarian and vegan food.
- Client
- Henkel AG & Co. KGAA
- Briefing
- Launch of a new brand by Schwarzkopf Germany
- Location
- Studio Chérie, Berlin Hotel Berlin, Berlin Sage Restaurant, Berlin Long March Canteen
- Specials
- Intensive use of our creative hub
- Event type
- Influencer Event, PR Event
