You look Meta.
Metaverse, ChatGPT and decorative cosmetics – how does it all fit together? We made it fit. The METAFACE Limited Edition by Catrice is a collection inspired by holographic effects, bright colors and virtual reality. The task was to bring the fascinating world of cosnova cosmetics and innovative technology to 25 guests, including 17 PR experts and internal representatives of Catrice. After overcoming a few initial challenges, we created a stunning environment on two levels in which all color worlds were reflected with the holographic effect of the METAFACE Limited Edition by Catrice. We linked the interactive experiences, based on the innovative applications, with high-impact content from the brand world and the products. The favorably impressed press had a lot to experience and report.
- Client
- Cosnova GmbH
- Briefing
- Design, planning and realization of a PR event for an accompanying campaign for METAFACE Limited Edition by Catrice
- Location
- Island Hamburg
- Specials
- The holographic aesthetic of the product was reflected in shimmering decorative elements, floral arrangements with accentuated highlights, and catering in a matching design.
- Event type
- Influencer Event, PR Event
