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Colorcrafters Event

A colored groove with the event motto #colorcrafters frames a letter 3D signet stand with Schwarzkopf Conterfey and the lettering PRO.

Edutainment for the world of hair art

When more than 30 content creators from the international hairdressing scene immerse themselves in hair trends, coloration, cutting and styling with passion and dedication for days on end, it has something to do with the #ColorCrafters by Schwarzkopf Professional event. The location of this coveted event called for the inspiring city of Berlin and a program full of imagination and professional input – and that's exactly what happened: VAGEDES & SCHMID offered the demanding creatives an extraordinarily rich program in an inspiring atmosphere with an Instagram-friendly look and feel. All perfectly aligned with the brand assets of the product lines and in an optimal mix of inspiring get-togethers, masterclasses and DIY sessions.

Client
Henkel AG & Co. KGaA
Briefing
Concept and realization of a multi-day hair influencer event under the umbrella of #ColorCrafters
Location
E-Werk, Berlin
Specials
The event had to be instagramable and socialdriven.
Event type
Influencer Event
Hairdressing salon redesigned for product applications with 4 stylish hair-washing basins. Event theme posters and posters on rollups in gradient color dip dye.
Shelves filled with a variety of hair care tubes and other products.
Colorful woven designer wicker armchairs as seating shells with colorful cushions arranged in a row in the outdoor area create an inviting atmosphere.
Zoom on pink painted nails of a woman holding a sign with the inscription “#colorcrafters”.
Selfie of a smiling group of female influencers and participants in the front of a striking building.

Pretty social

The edutainment content of the #ColorCrafters event was shared on both the global Schwarzkopf Professional Instagram accounts and the local pages. In addition, the creative results of the event could be found and shared on Instagram using the hashtag #ColorCrafters.

Large banner hanging on a brick house wall with archway advertising hair care products in different colors, with eye-catching design and appealing images. Video cameras provide security.
A catering table with a variety of different dishes such as fruit, tarts and sandwiches, all appetizingly presented.
laughing emoji laughing-emoji

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Say hi

Does your company or your brand need a new experience? The VAGEDES & SCHMID team will be happy to advise you individually and develop a suitable concept. 

Inquire here