How do you get non-swimming children interested in swimming? With one of the most beautiful summer days for the whole family. That's exactly what we did for the initiator Schauma. Starting with the holistic conception and planning of a roadshow in four cities, brand-fit research for influencers and booking, to a child-friendly entertainment program with balloon artist Zephyrus, we delivered a program that animated young and old. The likeable family dad and actor Wayne Carpendale was even able to increase the fun with his moderation.
Client
Henkel Beauty Care Professional
Briefing
Development and implementation of a show concept for the Schauma Tour
Location
Water parks in Hamm, Hamburg, Jena and Fellbach
Specials
After the brilliant kick-off tour last year with multiple swimming world champion Franzi van Almsick, the format has successfully established itself!
Event type
Roadshow
Henkel gives you water wings
Almost 40 percent of eight-year-olds in Germany can't swim. As a family brand, Henkel wants to make it easier for children to learn to swim with the Schauma Family Days, and the successful roadshow continues to this day.
Guest Management
We provide perfect security measures, comprehensive guest services and [paxi] – the agency's own participant management system.
Does your company or your brand need a new experience? The VAGEDES & SCHMID team will be happy to advise you individually and develop a suitable concept.
![[Translate to English:]](/fileadmin/_processed_/0/f/csm_IMG_7328_ac7ff767d0.jpeg "[Translate to English:]")
